in m-commerce, marketing, shopify
Instagram Marketing: Choosing your first Digital Influencer
One of the best ways to invest in Digital Marketing for your Shopify e-commerce is to create partnerships with bloggers, youtubers, snapers, and facebookers – the so-called digital influencers – simply because they popularize your brand and help considerably leverage online sales. A study in the US market has already confirmed that sharing content through …
Don’t underestimate the power of product description on Shopify
Let’s talk openly: Do not underestimate the ‘product description’ field in your Shopify store – even if you have thousands of them to write. Believe me, the description must be well done! And the reason is of the utmost importance: Poorly written descriptions make customers give up the purchase and request the return of the product. …
PWA & m-commerce: The perfect crush
One of the topics that most drew attention at the Google I/O 2017 (and also Google I/O 2016) was Web Apps or Progressive Web Apps. Google is one of the biggest supporters of the technology (see video below) alongside Microsoft.