Consumer Decision-Making Process – How to Speed ​​Up the Sale

Have you noticed how the exposure of categories can vary on supermarket shelves? I’m not referring to the inclusion or exclusion of products, but to the way they are organized. In some cases categories are exposed by brand. In others, brands are mixed and organized by subcategory. Every purchase decision goes through stages. And each category of products should …

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Top 7 biggest announcements for Merchants at Shopify Unite 2018

Shopify will be a 100% multilanguage platform. Shopify are made some big announcements today at the Shopify Unite 2018 event. I created a list with the most important features that are coming to Shopify platform along this year. The cool thing is that some features are available for Merchants right now. 1. Shopify multilanguage Shopify …

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The definitive guide to accept cryptocurrency in Shopify

A lot of questions popped in merchants mind when Coinbase Commerce announced the integration with Shopify. This is huge because now merchants will be able to sell goods with Ethereum (ETH) and Litecoin (LTC). I will try to respond the most common questions with this guide about setup, fees and share some ideas to marketing. I will …

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