Consumer Decision-Making Process – How to Speed ​​Up the Sale

Have you noticed how the exposure of categories can vary on supermarket shelves? I’m not referring to the inclusion or exclusion of products, but to the way they are organized. In some cases categories are exposed by brand. In others, brands are mixed and organized by subcategory. Every purchase decision goes through stages. And each category of products should …

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Top 5 Google Announcements that Matter for Merchants

Performance, performance and performance! If there is one word that can define the success (or failure) of a store is the load time. According to Google 53% of users will abandon a site if it takes longer than 3 seconds to load! And once loaded, users expect them to be fast—no janky scrolling or slow …

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Marketing’s Dynamic Duo: PWAs + Push Notifications

As the smartphone industry continues to churn out devices with better capabilities and powerful features, mobile traffic was always bound to exceed the traffic from desktops. And it should come as no surprise that the ecommerce industry is affected by these trends. Shopify’s own report from 2014 shows that they reached this point even earlier than Google officially announced this …

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Top 7 biggest announcements for Merchants at Shopify Unite 2018

Shopify will be a 100% multilanguage platform. Shopify are made some big announcements today at the Shopify Unite 2018 event. I created a list with the most important features that are coming to Shopify platform along this year. The cool thing is that some features are available for Merchants right now. 1. Shopify multilanguage Shopify …

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Top 5 Google Announcements that Matter for Merchants

Performance, performance and performance! If there is one word that can define the success (or failure) of a store is the load time. According to Google 53% of users will abandon a site if it takes longer than 3 seconds to load! And once loaded, users expect them to be fast—no janky scrolling or slow …

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Shopify Theme Performance Audit with Google Lighthouse

“Is my Shopify Theme fast enough? Is eight seconds a good time to load my site on mobile?” These are just some of the frequently questions that go through a merchant’s mind when thinking about the performance of their Shopify themes. To help with these issues, we’ll teach you how to use a very powerful …

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