Instagram Marketing: Choosing your first Digital Influencer
One of the best ways to invest in Digital Marketing for your Shopify e-commerce is to create partnerships with bloggers, youtubers, snapers, and facebookers – the so-called digital influencers – simply because they popularize your brand and help considerably leverage online sales. A study in the US market has already confirmed that sharing content through influencers increases sales conversion from 3 to 10 times.
And what happens today is that many social media influencers have more followers than TV celebrities – other types of influencers. The fact is that their lives are more like ours, so if they decide to collaborate with any brand, their opinions will have a huge impact on their followers. In addition, partnering with influencers can be a cheap way for your brand or product to get super creative content.
But this is not such a simple task to find the right person to do Influence Marketing for your online store. This influencer has to be related to the niche of the product you want to sell and there are also many other requirements.
Let us guide you:
1. How to find influencers
Common procedures for finding influencers are: ask for local acquaintances, search on Google or social networks, and pay for software. In the search, it is used hashtags and in the posts research that have high engagement (such as lots of likes & comments). Tools like Social Brunch or BuzzMonitor help you search for influencers.
2. Create a briefing and a Mood Board
Create a briefing with the goals you want to achieve and let the influencer give a spontaneous and creative touch to your content. Present the briefing with a mood board (atmosphere framework with reference images) to help get a visual idea of the posts. Use Pinterest to create the mood board, is easy and free.
3. Make a schedule
Create a schedule with quantities and deadlines of the contents and clearly state what you want, such as mentioning the brand on the influencer’s profile description, for example.
4. Make a contract
Many influencers charge a fee for their services and may occasionally negotiate to receive a product or service as part of the payment. Ideally, you should foster relationships and have win-win partnerships, so make a contract to clearly point out both parts’ rights and duties.
5. Make use of their images
Share posts created by influencers on you social network accounts. Make sure before publishing that you own the images copyrights.
6. Target your audience
Geographic location, age group, profiles with linked social networks and the contact info are key points that help choosing the right influencer for you. Also, take a look at the influencer media channels’ content to understand its language type, posts frequency, power of persuasion, approached themes, style, brands suitability, and etc.
7. Media kit
Ask the influencer its media kit or portfolio containing access data, social networks numbers, brands that it already worked with and where it has been featured in the media.
8. Look for influencers with greater engagement
Opt for an influencer who has a greater followers’ engagement through posts comments and likes that suits its total number of followers. Sometimes, not always millions of views or followers is the main factor to choose the right influencer for you. There are many ways to purchase followers, for example.