How Shopify will kill Checkouts Forever

An experimental Shopify checkout flow using the Payment API was an experiment shared during the MS Edge Web Summit. Shopify recently presented a demo for an experimental checkout flow using the W3C Payment API. Company CEO Tobi Lütke said the idea is to kill the checkout. He demonstrated this by presenting how the future of …

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Don’t underestimate the power of product description on Shopify

Let’s talk openly: Do not underestimate the ‘product description’ field in your Shopify store – even if you have thousands of them to write. Believe me, the description must be well done! And the reason is of the utmost importance: Poorly written descriptions make customers give up the purchase and request the return of the product. …

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