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Shopping on Instagram now available for Shopify stores

Shopify announced today it will start rolling out “Shopping on Instagram” to many more thousands of merchants before the 2017 holiday season. With this exciting feature, Instagram will join Shopify’s sales channels to help merchants grow their business on mobile, alongside Facebook, Messenger, Pinterest, Buzzfeed, Houzz, and more. 😱

This is game changer and is already being used by some brands selected as x karla, see a video of the experience:

Now Start Tagging to Sell

In this new rollout, merchants selected by Instagram and Shopify will be able to start tagging their posts with products in Instagram’s apps to showcase to their over 800 million monthly active users.

“Discovery is at the heart of the Instagram experience. Together with Shopify, we are enabling new ways to turn discovery into exploration, allowing Instagrammers to find new things from brands they love and businesses to find opportunities to build relationships with these valuable customers,” Instagram said.

Once selected, merchants can choose to connect this catalog in Instagram without any extra effort. This lets them make any new Instagram post shoppable by easily tagging it with any of their Shopify products, right from inside the Instagram app. When users see a post with a tag, they can tap it for more product details and to buy on the merchant’s checkout without ever leaving the app.

Expanding for the Holidays

Shopping on Instagram has been in testing throughout this year, with an enthusiastic response from Shopify merchants such as xKarla, Gymshark, and Diff Eyewear. The positive customer response they report is no surprise: Instagram’s feature is simple, visual, and offers a unique experience.

Shopify will be expanding access to this feature before the upcoming holiday season, including Black Friday and Cyber Monday. Shopify plans to expand this for broader access to merchants in the future, as further testing and development happens during this rollout.

Future of Mobile Shopping

Merchants want to grow their business with shoppers on mobile, and Shopping on Instagram presents an immersive new way for them to do just that. As Instagrammers find and engage with merchants they love, Instagram and Shopify will be helping connect them seamlessly to their products too.


So now is time to optimize your store. The performance on the Instagram in-app browser is poor and it’s very important to tune the performance of your store. We recommend you to read this article and also use our app to get a better mobile performance. 🙂

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