Marketing’s Dynamic Duo: PWAs + Push Notifications

As the smartphone industry continues to churn out devices with better capabilities and powerful features, mobile traffic was always bound to exceed the traffic from desktops. And it should come as no surprise that the ecommerce industry is affected by these trends. Shopify’s own report from 2014 shows that they reached this point even earlier than Google officially announced this …

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Instagram Marketing: Choosing your first Digital Influencer

One of the best ways to invest in Digital Marketing for your Shopify e-commerce is to create partnerships with bloggers, youtubers, snapers, and facebookers – the so-called digital influencers – simply because they popularize your brand and help considerably leverage online sales. A study in the US market has already confirmed that sharing content through …

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