How Shopify will kill Checkouts Forever

An experimental Shopify checkout flow using the Payment API was an experiment shared during the MS Edge Web Summit. Shopify recently presented a demo for an experimental checkout flow using the W3C Payment API. Company CEO Tobi Lütke said the idea is to kill the checkout. He demonstrated this by presenting how the future of …

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Marketing’s Dynamic Duo: PWAs + Push Notifications

As the smartphone industry continues to churn out devices with better capabilities and powerful features, mobile traffic was always bound to exceed the traffic from desktops. And it should come as no surprise that the ecommerce industry is affected by these trends. Shopify’s own report from 2014 shows that they reached this point even earlier than Google officially announced this …

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