Tag Archive For "e-commerce"
Consumer Decision-Making Process – How to Speed Up the Sale
Have you noticed how the exposure of categories can vary on supermarket shelves? I’m not referring to the inclusion or exclusion of products, but to the way they are organized. In some cases categories are exposed by brand. In others, brands are mixed and organized by subcategory. Every purchase decision goes through stages. And each category of products should …
Don’t underestimate the power of product description on Shopify
Let’s talk openly: Do not underestimate the ‘product description’ field in your Shopify store – even if you have thousands of them to write. Believe me, the description must be well done! And the reason is of the utmost importance: Poorly written descriptions make customers give up the purchase and request the return of the product. …