How a Shopify PWA can improve your store on Mobile
Progressive Web Apps – or just Web Apps – was one of the most talked-about technologies in the famous Google I/O event, which occurred in May 2017.
Since the launch of the Web App by the Flipkart in 2016, this category of apps has been widely diffused and improved, and it seems that the future will be of increasingly light and sophisticated apps.
Great! More storage space for selfies 😎
PWA & Mobile Commerce
Jokes aside, this new app category makes a lot of sense for a mobile experience in an e-commerce, as we know how expensive and laborious it is to acquire and engage customers in native apps (the data doesn’t lie, see below). Not to mention the hard work of approving and keeping apps up-to-date on stores.
People suffer from app fatigue
There are ~5.6M apps available and consumers today are overwhelmed with an app-crowded ecosystem.
- 65% of people tend not to download or engage with traditional apps.
- 50% of all native app downloads are made by only 7% of the portion of people with a smartphone.
- Discovering new apps is increasingly difficult.
Source: Mobile Developer Population Forecast 2016-2020, VisionMobile, comScore, FB, Statistica
How does a PWA work?
The best way to understand what a PWA is is by using one. Open Twitter Lite on your Android device with Google Chrome and browse a little. Did you notice that the website has an app experience? If you kept browsing for a few seconds, you probably must have been impacted by the famous installation banner. Go ahead and install it, the process is instantaneous!
You may be wondering: Can I remove the native Twitter app? Yes, this version occupies practically no space on your device and is always up to date. 😱
Service Workers (Nerd stuff)
While browsing Twitter you may have noticed that the browsing process is very fast. This fantastic performance is achieved primarily by using a Service Worker which, behind the curtains, intelligently caches the essential features for running the web app, enables offline browsing and is a minimum requirement for Google Chrome to display the PWA installation banner.
Another factor that greatly helps in performance is the use of Ajax requests.
Using Ajax in Shopify Themes
Many merchants ask us about using Ajax in Shopify themes, after all, this type of technology makes browsing a lot easier.
Tip: Talk to the Shopify experts to help you to tweak the performance of your theme, they’re the professionals we indicate for this type of work.
If you read this far, you also believe that this technology is a game changer. The good news is that your Shopify store will now have a long life on the customers’ devices.
Litefy is the world’s first app that turns any Shopify Store into a Progressive Web App with just a few clicks.
It’s available on Shopify’s app market and has a 7 days free trial option in case you want to test it out first. Click here to go to the app store.