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Marketing’s Dynamic Duo: PWAs + Push Notifications

As the smartphone industry continues to churn out devices with better capabilities and powerful features, mobile traffic was always bound to exceed the traffic from desktops. And it should come as no surprise that the ecommerce industry is affected by these trends. Shopify’s own report from 2014 shows that they reached this point even earlier than Google officially announced this …

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How Shopify will kill checkouts forever

The company showed in the latest MS Edge Web Summit, an experimental checkout flow using the Payment API. Shopify showed an experimental checkout flow using the W3C Payment API. Company CEO Tobi Lütke said the idea is to kill the checkout, and for that the company showed at Microsoft’s latest web technology event, how the …

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