Marketing’s Dynamic Duo: PWAs + Push Notifications

As the smartphone industry continues to churn out devices with better capabilities and powerful features, mobile traffic was always bound to exceed the traffic from desktops. And it should come as no surprise that the ecommerce industry is affected by these trends. Shopify’s own report from 2014 shows that they reached this point even earlier than Google officially announced this …

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PWA & m-commerce: The perfect crush

One of the topics that most drew attention at the Google I/O 2017 (and also Google I/O 2016) was Web Apps or Progressive Web Apps. Google is one of the biggest supporters of the technology (see video below) alongside Microsoft.

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