Marketing’s Dynamic Duo: PWAs + Push Notifications

As the smartphone industry continues to churn out devices with better capabilities and powerful features, mobile traffic was always bound to exceed the traffic from desktops. And it should come as no surprise that the ecommerce industry is affected by these trends. Shopify’s own report from 2014 shows that they reached this point even earlier than Google officially announced this …

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How Shopify will kill Checkouts Forever

An experimental Shopify checkout flow using the Payment API was an experiment shared during the MS Edge Web Summit. Shopify recently presented a demo for an experimental checkout flow using the W3C Payment API. Company CEO Tobi Lütke said the idea is to kill the checkout. He demonstrated this by presenting how the future of …

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How a Shopify PWA can Improve your Store on Mobile Devices

Progressive Web Apps were one of the most talked-about technologies in the famous Google I/O event, which occurred in May of 2017. Since the launch of the Web App by Flipkart in 2016, this category of apps has been widely adopted and improved, and it seems that the future will be one of increasingly light and …

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