AliExpress upgrade into a Progressive Web App

Although mobile commerce is growing three times faster than e-commerce, Aliexpress has always seen the mobile web as a platform to transition a non-app user to an app user. However, this strategy did not work very well and not everyone download their app. Getting the users to install and re-engaged with the native app was challenging and …

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Shopify Theme Performance Audit with Google Lighthouse

“Is my Shopify Theme fast enough? Is eight seconds a good time to load my site on mobile?” These are just some of the frequently questions that go through a merchant’s mind when thinking about the performance of their Shopify themes. To help with these issues, we’ll teach you how to use a very powerful …

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PWA & m-commerce: The perfect crush

One of the topics that most drew attention at the Google I/O 2017 (and also Google I/O 2016) was Web Apps or Progressive Web Apps. Google is one of the biggest supporters of the technology (see video below) alongside Microsoft.

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