Category Archive For "e-commerce"
AliExpress upgrade into a Progressive Web App
Although mobile commerce is growing three times faster than e-commerce, Aliexpress has always seen the mobile web as a platform to transition a non-app user to an app user. However, this strategy did not work very well and not everyone download their app. Getting the users to install and re-engaged with the native app was challenging and …
Don’t underestimate the power of product description on Shopify
Let’s talk openly: Do not underestimate the ‘product description’ field in your Shopify store – even if you have thousands of them to write. Believe me, the description must be well done! And the reason is of the utmost importance: Poorly written descriptions make customers give up the purchase and request the return of the product. …