Don’t underestimate the power of product description on Shopify

Let’s talk openly: Do not underestimate the ‘product description’ field in your Shopify store – even if you have thousands of them to write. Believe me, the description must be well done! And the reason is of the utmost importance: Poorly written descriptions make customers give up the purchase and request the return of the product. …

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PWA & m-commerce: The perfect crush

One of the topics that most drew attention at the Google I/O 2017 (and also Google I/O 2016) was Web Apps or Progressive Web Apps. Google is one of the biggest supporters of the technology (see video below) alongside Microsoft.

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The World’s First Shopify PWA

Today is a memorable day for our team. We are proud to announce that we have launched Litefy, the World’s First Shopify PWA plugin. Starting today, over 500k Shopify stores will be able to enable and customize their own PWA with few clicks in the best ecommerce platform.

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